Lupino has always been open to commercial projects and media projects where he can use his natural talents to showcase his unique approach to portraiture through amateur and professional models. He started out in New York as an actor and modelled in brand campaigns for Italian and American Vogue. He won his first commission from Annie Flanders, owner and Editor-in-Chief of Details magazine. He recalls “Somehow, I had a natural talent for drawing out my subjects’ personalities. I did quite a bit of work those days for magazines like Vogue, Photo, Zoom, Stern, Max and European publications such as Expresso, Stern, Tempo”. To this day, he works for clients from automobiles to fashion, spot and fmcg brands.